grassrootmarketing.blogspot.com Branding: Make IT! Own IT! Brand IT! BRANDING - It Isn't Just For Animals!!! I was once told the story of the brand on the livestock and ever since then, when I need to paint the picture to define branding, I tell this example. To put an image into perspective I will use the example of livestock branding. Livestock branding is a technique used for marking livestock, typically cattle, in order to identify its owner. Branding livestock dates back in origin as far back as the ancient Egyptians and ancient Romans, it was a technique used back then as symbols of protection towards any and all harm towards animals. If you haven't seen a branding iron before, it is simply an iron rod with a symbol or mark at the end. The symbol is used by cowboys to identify there livestock from all other ranches so when it comes time to sell, they know who the livestock belongs to. Corporate branding is no different. You the owner made the brand. You must now take charge, take control, own it and brand it as yours so when it comes time to get payed you can say $Cha-Ching!$ So how exactly do you develop a brand? Brand Identity: What Makes U YOU! You are an entity. Whatever you choose to be perceived as is completely up to you. Identifying your brand is like identifying your spouse, best friend and or relative, you just know who they are. Corporate branding is based on the same principles of great morals and ethical values. Those who we love, care, trust and ...
grassrootmarketing.blogspot.com Branding: Make IT! Own IT! Brand IT! BRANDING - It Isn't Just For Animals!!! I was once told the story of the brand on the livestock and ever since then, when I need to paint the picture to define branding, I tell this example. To put an image into perspective I will use the example of livestock branding. Livestock branding is a technique used for marking livestock, typically cattle, in order to identify its owner. Branding livestock dates back in origin as far back as the ancient Egyptians and ancient Romans, it was a technique used back then as symbols of protection towards any and all harm towards animals. If you haven't seen a branding iron before, it is simply an iron rod with a symbol or mark at the end. The symbol is used by cowboys to identify there livestock from all other ranches so when it comes time to sell, they know who the livestock belongs to. Corporate branding is no different. You the owner made the brand. You must now take charge, take control, own it and brand it as yours so when it comes time to get payed you can say $Cha-Ching!$ So how exactly do you develop a brand? Brand Identity: What Makes U YOU! You are an entity. Whatever you choose to be perceived as is completely up to you. Identifying your brand is like identifying your spouse, best friend and or relative, you just know who they are. Corporate branding is based on the same principles of great morals and ethical values. Those who we love, care, trust and ...